SEO helps websites rank higher in search results when people search for relevant keywords. The goal is to attract organic (non-paid) traffic by making your site more understandable and trustworthy to search engines.
🧠 Core Components of SEO
On-Page SEO Optimizing content, HTML tags (title, meta, header), and images on your site.
Off-Page SEO Building backlinks, social signals, and external engagement to boost credibility.
Technical SEO Improving site speed, mobile-friendliness, crawlability, and structured data.
Content SEO Creating high-quality, keyword-rich content that answers users’ questions.
Local SEO Optimizing for location-based searches (e.g., “best coffee shop near me”).