Performance marketing is a results-driven digital strategy where advertisers pay only when specific actions—like clicks, leads, or sales—are achieved. Here’s a quick overview along with some visuals to help you grasp the concept:
📊 What Is Performance Marketing?
Definition: A form of online marketing where brands pay marketing partners only when measurable results are delivered.
Common Channels:
Affiliate marketing
Search engine marketing (SEM)
Social media advertising
Influencer marketing
Native advertising
Key Metrics:
Cost per click (CPC)
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Conversion rate